Hybrid Wars: My Prediction

It started with the Honda Insight. No, not the Prius wannabe of late, the tiny little spacepod two-seater from 1999. It was the first hybrid available to the American public. It was a tiny subcompact hatchback with dorky looks that managed about 70mpg.

Toyota followed on Honda’s heels with the Prius, an equally dorky-looking hybrid with the added advantage of a back seat and two extra doors, making it a more practical choice for everyday family use. Everyday use by a family that didn’t mind driving a small, sparsely-equipped dorkmobile, that is.

The answer to the dork factor? Honda had it, or so they thought. In order to match the Toyota sedan’s practicality with a car that might be more socially appealing in the mainstream, Honda created a hybrid version of its already very popular Civic sedan. Mission accomplished: Apart from the horrible wheels slightly-different front fascia, the public would hardly know you paid an extra eight grand for an 10mpg increase. At the gas prices of 2003, the price difference was justified when the odometer showed about 108,000 miles.

Toyota’s answer to this? “Dork chic.” In the US’s second version of the Prius, Toyota took the car upscale and made it a “halo car.” The public bought it hook, line, and sinker too. With the help of increasing gas prices, people who once stood in line to purchase overpowered and bloated station wagons (there’s nothing sporty about a sport ute, BTW) were putting their names on waiting lists to purchase an underpowered and goofy looking automobile. Once again, people were willing to pay thousands over sticker price to make a statement (not realizing the statement was “me too”). The Prius sold like bubblegum (where’d that “hotcakes” saying come from, anyway?).

The follow up to this was the Honda Prius… er… Honda Insight… Yeah, after dropping the original dorkmobile from its lineup 2006, Honda brought the name back for their own version of the distinctively shaped hybrid sedan the public was clamoring for. The reason to buy a Honda? Well, you can get practically the same car for thousands less in price. Meh.

Toyota returned fire with a refreshed Prius and a price decrease. Even bogus claims of unintended acceleration and a bad couldn’t kill the dorkmobile’s draw. While new car sales are down and other companies have started taking their shares of the hybrid market (Ford makes some nice choices and even Hummer was working on a hybrid, ironically, before the company was killed by GM), Toyota remained on top with their instantly-recognizable icon of fuel efficiency, the dorky Prius.

Honda’s latest attack in the battle is the Honda CR-Z. Borrowing styling cues from the once very popular CR-X, the CR-Z is a sporty-looking two-seat hatchback, but with an option for a “fuel saving mode.” Honda is marketing it as a “sport hybrid.” The car is, indeed, quite sharp looking. I first spotted one early this summer being tested in Marin County, California. I was instantly excited by the looks of this new car. With it’s crisp, racy lines and bright red paint, the little hatchback made a huge impression on me in just the few seconds I saw it. Recognizing only the Honda badge and the fact that it was not a currently marketed car at the time, I rushed home to search for it on the internet (I wish I was able to take a picture, but I was on my road bike headed in the opposite direction on a very curvy road).
Honda’s new CR-Z is a looker, but from the reviews, however, it’s no sports car. 107 horsepower can only do so much for a 2700lb car. With a zero-to-sixty time of just over ten seconds and a quarter mile time of 17.6 seconds, this “sport hybrid” would be absolutely spanked in a drag race vs. such venerable competitors as the Toyota Yaris, the Smart Fortwo, or the Kia Rio.
My prediction is that Toyota will come to the game with a real hybrid sports car. After all, Toyota has been in bed lately with the likes of rally favorite Subaru and electric car pioneer Tesla Motors. With Toyota’s engineering for reliability, Subaru’s race knowledge, and Tesla’s electrical knowhow, they have to be working on an awesome hybrid (or “extended range electric”) sports car, yes? If they’re not, they should be!
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All photos sourced from Wikipedia as public domain except Honda Insight Photo via Wikipedia Creative Commons and Honda CR-Z photo sourced from Honda promotional photos at Honda.com


























