Don’t You Believe It!
While getting my lunch today, I noticed at the “impulse buy” section of the deli, there were packages of sunflower seeds with the words “all natural” on the labeling. Now, these were unusual to me in that they were “barbeque flavored” sunflower seeds. I had to wonder where barbeque flavor sunflower seeds occur in nature. Ingredients? Sunflower seeds, salt, partially hydrogenated soybean oil, dextrose, spices, tomato powder, hydrolized soy protein, yeast, onion powder, garlic powder, sugar, citric acid, natural hickory smoke flavor, extractives of paprika and spice. Hell, the ingredients don’t even occur in nature!

I’ve also wondered that about the new snack “Pop Chips,” which also sport the label “all natural” (natural potato ingredients, safflower oil, sunflower oil, rice flour, and sea salt). The “all natural” claim has been made by the likes of Tostitos, Pepsi, Oberto Beef Jerky, Stauffer’s Animal Crackers, and many other processed foods. Right now I’m picturing all the “natural” animal crackers romping around in their natural habitat, which I imagine is made of animal cracker dough. Ben and Jerry’s ice cream used to sport the “all natural” designation on their labels, but that’s recently changed.
But if their claims were too unrealistic, the government would make them change the label, right? Nope. The FDA has no definition of the word “natural” except in the ingredient list. On the front of the package, it’s totally fair game. A good rule of thumb is that if a label claims something is “all natural,” but the item looks nothing like anything you’ve seen in nature, someone’s full of crap.





























The Cars were one of my favorite bands when I was young. I was twelve years old when Candy-O was released, and my dad bought it for one of his friends. The first song I ever heard by the band was “Let’s Go.” It was sonic perfection. I knew nothing of sound engineering when I was a kid, but I could tell it was a really well-put-together piece of music. It didn’t hurt that my dad’s friend’s stereo was really high-end.
I later acquired the “Candy-O” album for myself, feeling strange about the purchase as I was just barely into puberty and the cover featured an Alberto Vargas painting of a hot chick in a body suit, sporting a prominent “camel toe.” I really did buy the album because of the music, but was concerned about my parents thinking I’d bought it for the album cover.